YOUR PROJECT PLAN

 

One of the first things you do in the Pierson Method is create a three-part project plan. This helps you write a better resume. But, most importantly, it gets your job search organized by answering three basic questions.

1. Your Professional Objective: “What kind of work do you want to do?”

This is not a personal objective, like “I want a fast-paced job with a dynamic company.” Instead, it identifies your profession, or field of expertise. It might also mention which parts of that profession are your strongest suits, the areas you’re most interested in. If you put a very brief version of this at the top of your resume, decision makers will instantly know what departments should know about you.

2. Your Target Market: “Where do you want to work?”

Here, you define the group of organizations you most want to work for, specifying the geographic location, size and industries you like best. This allows you to create an actual Target List of employers to go after.

Completely ignored in most job search books, your Target List is just as important as a your resume.

3. Your Core Message: “What will you say to Decision Makers (and everyone else)?”

This is what you will say to convince Decision Makers in your Target Market that you can do the work specified by your Professional Objective. It’s the central message in your resume. It’s the foundation for successful interviewing.